Advertising Rocks. And Invariably Rolls is a book set in the 1980s about the author's longing to work in the hallowed halls of a creative department in an advertising agency.

Continually rejected in London due in part to his laziness, ineptitude and notorious stupidity, Simon Pounds buys a one-way ticket to Hong Kong to pursue his dream.

For eight years he is employed by publishing and media companies until one day an opportunity to work for himself presents itself. Then, inevitably, the original desire becomes all consuming. Within twelve months Simon is embroiled in building an advertising agency in Hong Kong, which leads eventually to a subsidiary in Singapore. Ironically, both had bulging creative departments, neither of which he can claim to have worked in!

The story is interwoven with funny travel anecdotes, encounters with famous people and, of course, Simon's passion for rock music.

This is what Roger Hodgson of Supertramp had to say about the book:

"The world of advertising is similar to the world of music in that you never know when you are going to have a hit - everything coming together at the right time with the right ingredients to ignite mass appeal. While Simon tells of his rollercoaster ride in the world of advertising, it is his enjoyable writing style that is as engaging as the story itself".

Advertising Rocks front book cover

'Still like that old time rock and roll
That kind of music just soothes the soul
I reminisce about days of old
With that old time rock and roll'

      Bob Seger - Old Time Rock and Roll